AIRBNB: EXPERIENTIAL BRAND OF THE YEAR.

And Airbnb's marketing will continue to take its cues from evolving travel trends and focus on search, PR and experiential to drive a message about what the company offers and what it ultimately represents. Experiential Activation by a Travel Brand "Go Near;" Agency: Weber Shandwick West Best Use of Partnership in an Experiential Activation "Be Kind, Rewind: A Sleepover at the World's Last Blockbuster;" Agency: Weber Shandwick West The idea of any travel brand counting 2020 as a "winning" year would strike even the most wildly confident marketing executive as absurd. As the U.S. and parts of Western Europe begin to reopen, the idea of a "travel reset" has already become ingrained at Airbnb, Wilkins says. [Extracted from the article]