Museientreprenörskap som praktik- och kunskapsfält.

This study, "Museum entrepreneurship as practice and knowledge field", examines how museum directors view museum entrepreneurship, why they think it is important and how it can develop. Results show that the museum directors view entrepreneurship from a broad perspective that goes beyond a traditional image of entrepreneurship as exclusively an economic phenomenon. The results emphasize the need to turn to museum entrepreneurship as a way of thinking about renewal of museum activities, solving financial problems linked to decrees in public funding, find new sources of income and to create business models that have potential to refine opportunities coming from digitalization. The need for museum entrepreneurship is also about clarifying an awareness of what kind of values are created and how these can be formed while maintaining integrity in collaboration with the rest of society. The results also show that there is a need to develop museum entrepreneurship through collaborative research approaches. [ABSTRACT FROM AUTHOR]