Spillover effects of competitive rivalry on brand extensions.

MLA

Pontes, Nicolas, and Vivian Pontes. “Spillover Effects of Competitive Rivalry on Brand Extensions.” Journal of Brand Management, vol. 28, no. 4, July 2021, pp. 402–12. EBSCOhost, https://doi.org/10.1057/s41262-021-00234-w.

APA

Pontes, N., & Pontes, V. (2021). Spillover effects of competitive rivalry on brand extensions. Journal of Brand Management, 28(4), 402–412. https://doi.org/10.1057/s41262-021-00234-w

Chicago

Pontes, Nicolas, and Vivian Pontes. 2021. “Spillover Effects of Competitive Rivalry on Brand Extensions.” Journal of Brand Management 28 (4): 402–12. doi:10.1057/s41262-021-00234-w.