RESEARCH OF THE EFFICIENCY OF PROMOTION OF A TOURIST PRODUCT IN THE INTERNET SPACE.

The influence of the Internet on human life is steadily increasing. In the article, the features of the use of social networks and the dissemination of information about travel products using specific social networks, and both positive and negative aspects of online promotion are shown, along with the features of audience involvement in the process of communication with a travel organization online. [ABSTRACT FROM AUTHOR]