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Comprando identidades em um mundo globalizado: uma análise da campanha de 50 anos da marca Vans.

Authors :
Bottoni, Luis Henrique
Portella Montardo, Sandra
Daudt, Gabriel
Source :
Revista Comunicação Midiática; Jul-Dec2020, Vol. 15 Issue 2, p66-79, 14p
Publication Year :
2020

Abstract

<i>Copyright of Revista Comunicação Midiática is the property of Universidade Estadual Paulista, Faculdade de Arquitetura, Artes e Comunicacao and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Portuguese
ISSN :
16789822
Volume :
15
Issue :
2
Database :
Complementary Index
Journal :
Revista Comunicação Midiática
Publication Type :
Academic Journal
Accession number :
150620590
Full Text :
https://doi.org/10.5016/cm.v15i2.480