'Beyond Recognition': Exploring Transformation, Witnessing & Subjectivity in Fitness Social Media.

GRRRL™'s social media presence includes a variety of accounts across platforms, but this paper specifically focuses on the brand's public Instagram account, @grrrl clothing. Millions of posts on social media platforms are dedicated to the documentation of transformation of self through fitness, particularly the transformation of female bodies. Using GRRRL™'s Instagram account @grrrl clothing as a case study, this paper seeks to better understand the ways that transformation through fitness relates to the production of subjectivity on social media. GRRRL™ - a fitness brand that describes itself as the "world's first activewear brand for ALL bodies"[1] - and their social media accounts are one small part of this much larger eco-system of fitness-based social media. [Extracted from the article]