Conjurer of Compression: From WinZips to cat GIFs, JACOB ZIV's algorithms have been making data disappear and reappear for decades.

Its cousin, lossy compression, is easier to comprehend. Lossy algorithms are used to get music into the popular MP3 format and turn a digital image into a standard JPEG file. They do this by selectively removing bits, taking what scientists know about the way we see and hear to determine which bits we'd least miss. But no one can make the case that the resulting file is a perfect replica of the original. [ABSTRACT FROM AUTHOR]