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La crise a imposé le digital indoor comme nouvelle référence de la communication.
- Source :
- Stratégies; 5/6/2021, Issue 2083, p49-49, 3/4p
- Publication Year :
- 2021
-
Abstract
- An interview with Fabrice Guez, chief executive officer (CEO) of DoohYouLike, is presented. Topics discussed include convenience stores meeting consumer expectations during the covid-19 pandemic; consumers getting benefit from the proximity between the point of sale and their home during the Covid-19 lockdown; and advertising efficiency of devices.
- Subjects :
- CONVENIENCE stores
COVID-19 pandemic
STAY-at-home orders
ADVERTISING
Subjects
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2083
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 150176671