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Global Fast Fashion Is Flopping In China: Old Navy, Bershka, Pull & Bear, Stradivarius, C&A, and Forever 21 have pulled back on the market with Gap possibly to follow soon.

Authors :
AP, TIFFANY
Source :
WWD: Women's Wear Daily; 3/24/2021, p1-25, 2p
Publication Year :
2021

Abstract

SHANGHAI The luxury sector may be booming in China with the likes of Dior, Chanel, and Louis Vuitton reporting a surge in sales, but at the opposite end of the spectrum for fast fashion, the country is filling up an entire graveyard of brands. PHOTO (COLOR): Vero Moda, part of Bestseller Group, has expanded widely in China where this brand for young females has around 2,000 stores PHOTO (COLOR): A Gap store in Ch. [Extracted from the article]

Subjects

Subjects :
FAST fashion
CONSUMER behavior

Details

Language :
English
ISSN :
01495380
Database :
Complementary Index
Journal :
WWD: Women's Wear Daily
Publication Type :
Periodical
Accession number :
149490874