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Expanding Best Value Inn aims to live up to its name.
- Source :
- Travel Weekly; 10/4/2004, Vol. 63 Issue 40, p1-37, 3p, 2 Color Photographs
- Publication Year :
- 2004
-
Abstract
- Reports on the plan of Best Value Inn Hotel Group in Westlake, California to alter its name to America's Best Value Inn in 2005. History of the hotel; Marketing strategy of the company; Information on the hotel chains' Value Club reward program. INSET: Bloss a hotel general manager at age 17.
- Subjects :
- BUSINESS names
MARKETING strategy
HOTEL chains
Subjects
Details
- Language :
- English
- ISSN :
- 00412082
- Volume :
- 63
- Issue :
- 40
- Database :
- Complementary Index
- Journal :
- Travel Weekly
- Publication Type :
- Periodical
- Accession number :
- 14888225