THE USA AND SMART POWER POLICY.

In the circumstances in which the image and the influence of the USA deteriorated all over the world at the beginning of the 2000s, The Center for Strategic and International Studies (CSIS) of the USA founded a Bipartisan Commission for Smart-Power, with the purpose of drawing a vision which will develop a set of rules on the basis of which the next president of the USA, regardless of his political view, can implement smart-power policy. Among the arguments that served as a basis for establishing such commission were the opinion polls that indicated the deterioration of the USA image all over the world. President George W. Bush was perceived as a threat for the world through comparison with the President of Iran Mahmoud Ahmadinejad, and the one of North Korea Kim Jong Il. In that context, the Commission reckoned that the American leaders had to promote a positive political vision, more powerful than the war against terrorism. [ABSTRACT FROM AUTHOR]