RESEARCH REGARDING YOUNGER CONSUMERS ATTITUDE, IN RELATION WITH SHEEP MEAT CONSUMPTION.

The paper is based on the study of various reports and different type of articles regarding the EU sheep meat production and sheep meat's quality. In order to determine the Romanian consumers' perception regarding the quality of sheep meat, a questionnaire was prepared which was completed during April-June 2020 by 118 students from Sibiu and Bucharest. Sheep meat is consumed throughout the year in the families of the young people investigated (27.9). It is purchased mainly fresh (85.6%) and comes from their own farm or from other farmers (77.2%).The most well-known and consumed sheep meat preparations are lamb steak (75.4%) and pastrami (67.8). Sheep is cooked at home, in the family (85%). The young generation believes that the most effective way to promote the consumption of sheep meat is the advertising made from person to person. The data on the composition of sheep meat are generally known. The biggest influence on the consumption of sheep meat had on the respondents their family (74.6%). Promoting the consumption of sheep meat among young people contributes to the development of the sheep sector in particular and to sustainable rural development in general. [ABSTRACT FROM AUTHOR]