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Neuromarketing: Its current status and research perspectives.
- Source :
- Estudios Gerenciales; oct-dic2020, Vol. 36 Issue 157, p525-539, 15p
- Publication Year :
- 2020
-
Abstract
- <i>Copyright of Estudios Gerenciales is the property of Universidad ICESI and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
- Subjects :
- NEUROMARKETING
BIBLIOMETRICS
CONSUMER behavior
Subjects
Details
- Language :
- English
- ISSN :
- 01235923
- Volume :
- 36
- Issue :
- 157
- Database :
- Complementary Index
- Journal :
- Estudios Gerenciales
- Publication Type :
- Academic Journal
- Accession number :
- 147971022
- Full Text :
- https://doi.org/10.18046/j.estger.2020.157.3890