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Commentary: Artificial Intelligence: The Marketer's Dilemma.
- Source :
- Journal of Marketing; Jan2021, Vol. 85 Issue 1, p156-159, 4p
- Publication Year :
- 2021
- Subjects :
- ARTIFICIAL intelligence
MARKETING research
MARKETING strategy
Subjects
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 85
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 147580062
- Full Text :
- https://doi.org/10.1177/0022242920972933