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Brand Failures (Book).
- Source :
- Journal of Consumer Marketing; 2004, Vol. 21 Issue 5, p363-365, 3p
- Publication Year :
- 2004
-
Abstract
- Reviews the book "Brand Failures," by Matt Haig.
- Subjects :
- BRAND name products
NONFICTION
Subjects
Details
- Language :
- English
- ISSN :
- 07363761
- Volume :
- 21
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- Journal of Consumer Marketing
- Publication Type :
- Review
- Accession number :
- 14741320
- Full Text :
- https://doi.org/10.1108/07363760410549212