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Finding the sweet spot in product-portfolio management.
- Source :
- McKinsey Insights; 12/4/2020, pN.PAG-N.PAG, 1p, 8 Color Photographs
- Publication Year :
- 2020
-
Abstract
- It's more urgent than ever to rebalance product portfolios so that complexity creates value rather than destroying it. A simplification program that comprised portfolio optimization, product design, and commercial-network alignment reduced the company's product portfolio by 25 percent while improving gross profit by 3 percent. Rationalizing portfolios through advanced analytics The use of advanced analytics in a portfolio-management context is especially well-suited to quantify technological distinction within the product portfolio - in other words, how a given product's components compare to those in the rest of the portfolio. [Extracted from the article]
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- McKinsey Insights
- Publication Type :
- Periodical
- Accession number :
- 147388163