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Price Chopper Branding Frozens.
- Source :
- SN: Supermarket News; 9/20/2004, Vol. 52 Issue 38, p55-60, 2p, 1 Color Photograph
- Publication Year :
- 2004
-
Abstract
- Looks at Central Market Classics Solutions, a private-label frozen line that features 44 different appetizers, entrees, side dishes and desserts, launched by Price Chopper Supermarkets. Reason behind the launching; Retail price of the frozen line; Actions taken by the company to advertise the product.
- Subjects :
- FROZEN foods
APPETIZERS
ENTREES (Cooking)
SIDE dishes (Cooking)
DESSERTS
ADVERTISING
Subjects
Details
- Language :
- English
- ISSN :
- 00395803
- Volume :
- 52
- Issue :
- 38
- Database :
- Complementary Index
- Journal :
- SN: Supermarket News
- Publication Type :
- Periodical
- Accession number :
- 14737850