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Price Chopper Branding Frozens.

Authors :
Angrisani, Carol
Source :
SN: Supermarket News; 9/20/2004, Vol. 52 Issue 38, p55-60, 2p, 1 Color Photograph
Publication Year :
2004

Abstract

Looks at Central Market Classics Solutions, a private-label frozen line that features 44 different appetizers, entrees, side dishes and desserts, launched by Price Chopper Supermarkets. Reason behind the launching; Retail price of the frozen line; Actions taken by the company to advertise the product.

Details

Language :
English
ISSN :
00395803
Volume :
52
Issue :
38
Database :
Complementary Index
Journal :
SN: Supermarket News
Publication Type :
Periodical
Accession number :
14737850