Back to Search
Start Over
WOW! YAO!
- Source :
- BusinessWeek; 10/25/2004, Issue 3905, p86-90, 5p, 11 Color Photographs
- Publication Year :
- 2004
-
Abstract
- Focuses on Yao Ming, who is going into his third season with the NBA. The potential of the Houston Rockets center who was born in Shanghai; His popularity as a spokesman for various products, including Pepsi; How he spent his 24th birthday with coach Anthony Falsone; Idea that he could influence bilateral trade between the United States and China; The timing for Yao to promote products in China; His "star power"; Purpose of the two NBA preseason games against the Sacramento Kings in Shanghai and Beijing; Concern that Yao could be overexposed; Career highlights with the NBA; Deals he has made in the United States and China; Managers of the Yao enterprise: Bill A. Duffy, Bill Sanders, John Huizinga, M. Erik Zhang; The five-year marketing plan of Team Yao; How the team developed at a business school; Yao Ming's views on his earning power; Indication that he lives in a gated community in Houston; The agreement he had to make with China in order to play in the U.S. INSETS: RED STARS RISING;YAO MING;THE YAO EFFECT.
Details
- Language :
- English
- ISSN :
- 00077135
- Issue :
- 3905
- Database :
- Complementary Index
- Journal :
- BusinessWeek
- Publication Type :
- Periodical
- Accession number :
- 14731071