Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator.

MLA

Luangrath, Andrea Webb, et al. “Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator.” Journal of Consumer Research, vol. 47, no. 4, Dec. 2020, pp. 588–607. EBSCOhost, https://doi.org/10.1093/jcr/ucaa021.

APA

Luangrath, A. W., Peck, J., & Gustafsson, A. (2020). Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator. Journal of Consumer Research, 47(4), 588–607. https://doi.org/10.1093/jcr/ucaa021

Chicago

Luangrath, Andrea Webb, Joann Peck, and Anders Gustafsson. 2020. “Should I Touch the Customer? Rethinking Interpersonal Touch Effects from the Perspective of the Touch Initiator.” Journal of Consumer Research 47 (4): 588–607. doi:10.1093/jcr/ucaa021.