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THE RELATIONSHIP BETWEEN ORGANIZATIONAL CULTURE AND PUBLIC RELATIONS IN BUSINESS ORGANIZATIONS.
- Source :
- Journal of Business Economics & Management; 2020, Vol. 21 Issue 6, p1628-1645, 18p
- Publication Year :
- 2020
-
Abstract
- The study presents the results of the impact of organizational culture on public relations in business organizations. The data were obtained from a survey of 415 respondents from 93 companies in Serbia. The following statistical methods were used: descriptive statistics, correlation analysis, regression analysis and hierarchical regression analysis. Some of the most important conclusions of the research follow: In most cases, the organizational culture dimensions have a statistically significant and positive influence on the communication models of public relations (CMPR) dimensions and the organization -- public relations (OPR) dimensions; A favorable organizational culture (represented through the favorable values of the organizational culture dimensions) has a positive impact on two-way models of communication, especially the symmetrical model, as well as on most of the OPR dimensions. On the other hand, an unfavorable organizational culture encourages one-way communication and the organization's orientation solely for its own benefit; The Power Distance dimension acts in contrast to the other dimensions of organizational culture: high power distance impedes two-way communication and promotes the utility of the company, all of which causes public distrust and dissatisfaction. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 16111699
- Volume :
- 21
- Issue :
- 6
- Database :
- Complementary Index
- Journal :
- Journal of Business Economics & Management
- Publication Type :
- Academic Journal
- Accession number :
- 146609364
- Full Text :
- https://doi.org/10.3846/jbem.2020.13377