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Social networks for health communication in rural Uganda: A mixed-method analysis of Dekabusa Trading Centre, Luwero County.
- Source :
- Global Public Health; Nov2020, Vol. 15 Issue 11, p1674-1688, 15p
- Publication Year :
- 2020
-
Abstract
- To reach the most vulnerable individuals in under-resourced countries, health communication interventions increasingly move towards the community level. However, little is known about how health information spreads through local social networks. This paper maps the health information network of a rural trading centre in Uganda. As part of a five-year ethnographic study of sustainable community health resources, ego networks were obtained for 231 village residents in March 2014. Using both ethnographic and social network data, we analyze how the village social network is structured, and how this structure may influence the transmission of health information. Results show a network with low average proximity, with a small number of individuals, notably key administrative officials, much closer connected to many other community members than average. However, because of social partitioning in the village network, a number of people are outside the social clusters in which the top influencers are located. [ABSTRACT FROM AUTHOR]
- Subjects :
- COMMUNICATION
COMMUNITY health services
FOCUS groups
INFORMATION services
RESEARCH methodology
MEDICINE information services
RESEARCH funding
RURAL conditions
RURAL health
SOCIAL networks
ETHNOLOGY research
QUALITATIVE research
PILOT projects
DATA analysis software
HEALTH information services
DESCRIPTIVE statistics
Subjects
Details
- Language :
- English
- ISSN :
- 17441692
- Volume :
- 15
- Issue :
- 11
- Database :
- Complementary Index
- Journal :
- Global Public Health
- Publication Type :
- Academic Journal
- Accession number :
- 146526507
- Full Text :
- https://doi.org/10.1080/17441692.2020.1775870