How luxury brands can create hedonistic experiences, virtually.

The article looks at a report which found luxury industry is among the sectors worst hit by Covid-19. It mentions coronavirus pandemic has changed the landscape of the world and introduced us to lockdowns, disrupting supply chains and new rules of consumption across the globe. It also mentions luxury brands such as Burberry have shut down more than one third of their physical stores and challenges for luxury brands be over as lockdowns soften and social distancing norms are relaxed.