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COVID19 Impact -- The Virtual Consumer Experiential Marketing And The Luxury Car Market.
- Source :
- Advertising, Brands & Marketing Industry Snapshot; 4/21/2020, p16-16, 2/3p
- Publication Year :
- 2020
-
Abstract
- The article reports on the sales increase experienced by the luxury sector during the COVID-19 pandemic. Few sectors of the sector yet to enter the e-commerce segment experienced such increase during the pandemic and lockdown in India and worldwide. Such increase is attributed to those distressed consumers who resort to shopping as a therapy and as a way to stay positive.
Details
- Language :
- English
- Database :
- Complementary Index
- Journal :
- Advertising, Brands & Marketing Industry Snapshot
- Publication Type :
- News
- Accession number :
- 146426620