Brand engagement in self-concept: a comparative study in Austria, Italy and Poland.

MLA

Razmus, Wiktor, et al. “Brand Engagement in Self-Concept: A Comparative Study in Austria, Italy and Poland.” Journal of Consumer Marketing, vol. 37, no. 7, Nov. 2020, pp. 785–94. EBSCOhost, https://doi.org/10.1108/JCM-09-2019-3412.

APA

Razmus, W., Mazzoli, V., Acuti, D., & Grabner-Kräuter, S. (2020). Brand engagement in self-concept: a comparative study in Austria, Italy and Poland. Journal of Consumer Marketing, 37(7), 785–794. https://doi.org/10.1108/JCM-09-2019-3412

Chicago

Razmus, Wiktor, Valentina Mazzoli, Diletta Acuti, and Sonja Grabner-Kräuter. 2020. “Brand Engagement in Self-Concept: A Comparative Study in Austria, Italy and Poland.” Journal of Consumer Marketing 37 (7): 785–94. doi:10.1108/JCM-09-2019-3412.