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Základná charakteristika príbehu a jeho miesto v oblasti marketingovej komunikácie.

Authors :
HORŇÁK, PAVEL
Source :
Otázky Žurnalistiky; 2020, Vol. 63 Issue 1/2, p42-54, 13p
Publication Year :
2020

Abstract

“A Story as an Advertising Tool" is the first part of the author's three-part study. It analyzes the basic definitions, features of the story and then puts them into the framework of marketing communication. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
MARKETING
DEFINITIONS
ADVERTISING

Details

Language :
Slovak
ISSN :
03227049
Volume :
63
Issue :
1/2
Database :
Complementary Index
Journal :
Otázky Žurnalistiky
Publication Type :
Academic Journal
Accession number :
146371784

Tools

Authors Abstract Subjects Details