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QUESTIONING YOURSELF.

Authors :
FLINDERS, STEVE
MCMASTER, IAN
Source :
Business Spotlight; 2020, Issue 7, p27-31, 6p
Publication Year :
2020

Abstract

The article focuses on ways in which authenticity and authentic are used in businesses and offers suggestions to avoid ambiguities surrounding the terms. Topics discussed include brands of businesses labelled as authentic, different ways of concept of authenticity applied to a business leadership and book "The Authenticity Project" by Clare Pooley.

Details

Language :
English
ISSN :
16171888
Issue :
7
Database :
Complementary Index
Journal :
Business Spotlight
Publication Type :
Periodical
Accession number :
146206330