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IP marketing enters a brave new world.

Source :
Multichannel News; 9/27/2004 Supplement, Vol. 25, p22-22, 1p, 1 Color Photograph
Publication Year :
2004

Abstract

Deals with marketing of Internet Protocol (IP) technology in the U.S. Changes in IP marketing campaigns in the country as of 2004; Focus of IP marketing efforts being developed by Comcast; Effectiveness of cross-selling. INSET: Marketing to the IP consumer.

Subjects

Subjects :
MARKETING
ADVERTISING
COMPUTER network protocols
COMPUTER networks

Details

Language :
English
ISSN :
02768593
Volume :
25
Database :
Complementary Index
Journal :
Multichannel News
Publication Type :
Periodical
Accession number :
14576331

Tools

Authors Abstract Subjects Details