코로나19 확진자 동선정보의 모호성 차이가 유관 상권 방문의도에 미치는 영향 연구: 강남구민과 서초구민의 비교

This study aims to investigate the effect that local government's information release range on Covid-19 patients’ contact trace on consumer sentiment in the region. One hundred twenty-eight residents of Gangnam-gu and Seocho-gu participated in the study. The results showed that when ambiguity of information increased perceived anxiety on Covid-19 patients’ contact trace, which in turn led lower intention to visit the commercial district near the Covid-19 patients’ contact trace. Based on the findings, several suggestions was proposed for future research, including longitudinal studies covering even the “long-term” changes in consumer sentiment, the effect of implicit anxiety, and the behavioral difference between residence and non-residence. [ABSTRACT FROM AUTHOR]