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A Complete Consumer Journey: Tracking Motivation in the Marketplace.

Authors :
Suher, Jacob
Szu-chi Huang
Lee, Leonard
Source :
AMA Winter Academic Conference Proceedings; 2019, Vol. 30, pCC-83-CC-84, 2p
Publication Year :
2019

Subjects

Subjects :
MARKETPLACES
CONSUMER behavior
RETAIL industry
MOTIVATION (Psychology)
POINT-of-sale advertising

Details

Language :
English
ISSN :
10540806
Volume :
30
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
145018098

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