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Ownership: A Perennial Prize or a Fading Goal? A Curation, Framework, and Agenda for Future Research.

Authors :
Lamberton, Cait
Goldsmith, Kelly
Source :
Journal of Consumer Research; Aug2020, Vol. 47 Issue 2, p301-309, 9p, 1 Diagram
Publication Year :
2020

Abstract

The article discusses ownership from the perspective of developing a framework for consumer research on this subject, including regard to the role that ownership plays in marketing. An overview of consumer behavior associated with ownership, including human territoriality, is provided.

Details

Language :
English
ISSN :
00935301
Volume :
47
Issue :
2
Database :
Complementary Index
Journal :
Journal of Consumer Research
Publication Type :
Academic Journal
Accession number :
144615437
Full Text :
https://doi.org/10.1093/jcr/ucaa027