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Ownership: A Perennial Prize or a Fading Goal? A Curation, Framework, and Agenda for Future Research.
- Source :
- Journal of Consumer Research; Aug2020, Vol. 47 Issue 2, p301-309, 9p, 1 Diagram
- Publication Year :
- 2020
-
Abstract
- The article discusses ownership from the perspective of developing a framework for consumer research on this subject, including regard to the role that ownership plays in marketing. An overview of consumer behavior associated with ownership, including human territoriality, is provided.
- Subjects :
- PROPERTY
MARKETING
CONSUMER research
FRAMES (Social sciences)
CONSUMER behavior
Subjects
Details
- Language :
- English
- ISSN :
- 00935301
- Volume :
- 47
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Consumer Research
- Publication Type :
- Academic Journal
- Accession number :
- 144615437
- Full Text :
- https://doi.org/10.1093/jcr/ucaa027