Digital Economy and E-Marketing Advices for Small Businesses.

Considered to be an important engine for growth, competitiveness and innovation, with an enormous potential for entrepreneurs and small and medium-sized enter - prises (SMEs), digital economy is rapidly expanding globally. The paper presents a picture of the digital ecosystem in Romania. For Romania, it is estimated that the potential economic and developmental benefits of digitization can reach up to 42 billion euros in additional gross domestic product by 2025, (McKensey Report, 2018). The paper presents a picture of the digital ecosystem in Romania. The work also offers a synthetic information about important and valuable tips for small bu - si nesses related to the most used E-marketing tools. There were considered website, email marketing, social media marketing, growth hacking, mobile marketing, and video marketing. Thus, the work intends to help entrepreneurs and SMEs to have at hand useful E-marketing tips in order to growth and strengthen their competitiveness. [ABSTRACT FROM AUTHOR]