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The Impact of Item Complementarity in Freebie Promotions on Value Discounting.
- Source :
- Journal of Management & Business Research (2521-4306); Jun2020, Vol. 37 Issue 2, p101-128, 28p
- Publication Year :
- 2020
-
Abstract
- <i>Copyright of Journal of Management & Business Research (2521-4306) is the property of Chinese Management Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
- Subjects :
- FREE material
THEORY-practice relationship
WILLINGNESS to pay
Subjects
Details
- Language :
- English
- ISSN :
- 25214306
- Volume :
- 37
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Management & Business Research (2521-4306)
- Publication Type :
- Academic Journal
- Accession number :
- 144431191
- Full Text :
- https://doi.org/10.6504/JMBR.202006_37(2).0001