AMCIS 2018 New Orleans Paper Submission Why Marginalized Groups Struggle to Leverage Digital Activism.

Digital activism, political activism mediated by digital technologies, offers the promise of increased visibility and political power for marginalized groups. Yet, this has not been the case outside of a few exceptions such as Black Lives Matter. This paper offers theoretical, conceptual critical research that explores why successful digital activism may elude marginalized groups. We ask why many marginalized groups have been unable to harness the power of digital activism. We suggest that greater reliance on smartphones for internet access in marginalized groups may be at the heart of the problem. [ABSTRACT FROM AUTHOR]