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Fear Appeals: Relevance and Consequences for Relationship Marketing.
- Source :
- Transfer: Zeitschrift für Kommunikation & Markenmanagement; jun2020, Vol. 66 Issue 2, p6-11, 6p
- Publication Year :
- 2020
-
Abstract
- <i>Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
- Subjects :
- ADVERTISING effectiveness
RELATIONSHIP marketing
EXPECTED returns
SYMPATHY
FEAR
Subjects
Details
- Language :
- English
- ISSN :
- 1436798X
- Volume :
- 66
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Transfer: Zeitschrift für Kommunikation & Markenmanagement
- Publication Type :
- Academic Journal
- Accession number :
- 143872485