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Fear Appeals: Relevance and Consequences for Relationship Marketing.

Authors :
Papen, Marie-Christin
Boldt, Alexander
Gottling, Janine
Siems, Florian
Source :
Transfer: Zeitschrift für Kommunikation & Markenmanagement; jun2020, Vol. 66 Issue 2, p6-11, 6p
Publication Year :
2020

Abstract

<i>Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
1436798X
Volume :
66
Issue :
2
Database :
Complementary Index
Journal :
Transfer: Zeitschrift für Kommunikation & Markenmanagement
Publication Type :
Academic Journal
Accession number :
143872485