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Partnerships, Alliances, and Stakeholder Communication.
- Source :
- Social Marketing Quarterly; Summer2004, Vol. 10 Issue 2, p67-71, 5p, 1 Chart
- Publication Year :
- 2004
-
Abstract
- Focuses on the partnerships, alliances, and stakeholder communication strategy developed for the National Youth Anti-Drug Media Campaign in the U.S. Criteria created for assessing potential partner organizations and guiding resource allocation involvement; Opportunities from initiatives provided by the campaign for various target audiences; Initiative created by the project that enables its partners to utilize the media channel Newspapers in Education.
Details
- Language :
- English
- ISSN :
- 15394093
- Volume :
- 10
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Social Marketing Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 14352437
- Full Text :
- https://doi.org/10.1080/15245000490484617