Cite
Promotional Games Increase Consumer Conversion Rates and Spending.
MLA
Hock, Stefan J., et al. “Promotional Games Increase Consumer Conversion Rates and Spending.” Journal of Consumer Research, vol. 47, no. 1, June 2020, pp. 79–99. EBSCOhost, https://doi.org/10.1093/jcr/ucz043.
APA
Hock, S. J., Bagchi, R., & Anderson, T. M. (2020). Promotional Games Increase Consumer Conversion Rates and Spending. Journal of Consumer Research, 47(1), 79–99. https://doi.org/10.1093/jcr/ucz043
Chicago
Hock, Stefan J, Rajesh Bagchi, and Thomas M Anderson. 2020. “Promotional Games Increase Consumer Conversion Rates and Spending.” Journal of Consumer Research 47 (1): 79–99. doi:10.1093/jcr/ucz043.