SWOT Analysis.

Provides a business analysis of Ineas Insurance Co. NV, the only exclusively online insurance company to sell to a number of European countries that also offers a range of standard insurance products to customers via the Internet along with personalized insurance advice, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths, including cost savings of the company derived from a virtual insurance business model; Weaknesses, including limited product range and comparatively weak brand; Opportunities for improvement, including further partnering and co-branding opportunities and new products and services; Threats to the company, including increasing competition and margin pressures.