The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews.

MLA

Rocklage, Matthew D., and Russell H. Fazio. “The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews.” Journal of Marketing Research (JMR), vol. 57, no. 2, Apr. 2020, pp. 332–52. EBSCOhost, https://doi.org/10.1177/0022243719892594.

APA

Rocklage, M. D., & Fazio, R. H. (2020). The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews. Journal of Marketing Research (JMR), 57(2), 332–352. https://doi.org/10.1177/0022243719892594

Chicago

Rocklage, Matthew D., and Russell H. Fazio. 2020. “The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews.” Journal of Marketing Research (JMR) 57 (2): 332–52. doi:10.1177/0022243719892594.