Guiding shoppers to better eating: Retailers look beyond discounts to market better-for-you items in center store.

The article highlights the role of "better-for-you items" marketing strategy to target retail customers for sales promotion. Topics include the encouragement of customers to purchase products from the assortment of better for you items in center store which does not always require deep discounts; and the importance of development of trust for better customer relations and customer retention.