COSTS AND REVENUE OF COMPANIES IN CIRCULAR ECONOMY.

The circular economy is a strategy of sustainable development that creates functional and healthy relationship between the environment and human society. The theory of sustainable development arises of conflict between population growth and economic growth on one side and limited natural resources on the other side. It is based on principles of long-term development with a focus on the needs of future generations and on preserving essential functions of the ecosystem. The circular economy describes an economic concept that aims to save resources by minimization of consumption of material and energy during the whole life cycle of products, including repair, reuse, and recycling. This paper aims to identify contributions of the model of circular economy from point of view of its utilization within conditions of the business companies, based on content analysis and own analytical research. The first part of the paper is dedicated to explaining the idea (concept) of circular economy as recognized by foreign authors, international organizations, etc. In the second part, this concept is applied to conditions of the business companies from the perspective of increase of production and consumption (increase of revenue), as well as from the perspective of decrease of production and consumption (decrease of costs) by the innovations. [ABSTRACT FROM AUTHOR]