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Integración de la estrategia de comunicación en canales propios: El caso de El Corte Inglés.

Authors :
Piñero, María Sicilia
Merino Sánchez, Jesús
Source :
aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación; ene-jun2020, Vol. 21 Issue 21, p8-26, 19p
Publication Year :
2020

Abstract

<i>Copyright of aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación is the property of ESIC Business & Marketing School and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Spanish
ISSN :
18897304
Volume :
21
Issue :
21
Database :
Complementary Index
Journal :
aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación
Publication Type :
Academic Journal
Accession number :
141557267
Full Text :
https://doi.org/10.7263/adresic-021-01