DNVB: LES NOUVEAUX COMMERÇANTS: Elles racontent une histoire, maîtrisent leurs produits de A à Z et interpellent leur communauté de clients. Gros plan sur ces marques nées sur Internet (ou DNVB) et qui diffusent leurs codes dans tout l'univers de la consommation

The article reports that Digital Native Vertical Brand (DNVB) has redefined industry standards. It notes that the DNVB, called brands digital in French, are based on three pillars, product, customer experience, and the relationship with their community. It adds that the expression DNVB was launched by the founder of Bonobo, created in 2007 to move the fashion world and since bought by Wal-Mart Stores Inc.