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Evaluating an Aboriginal tobacco social marketing project in Sydney, Australia.
- Source :
- Health Promotion Journal of Australia; Jan2020, Vol. 31 Issue 1, p26-37, 12p
- Publication Year :
- 2020
-
Abstract
- <bold>Introduction: </bold>A partnership between three Aboriginal Community Controlled Organisations and a mainstream health service was formed to develop, implement and evaluate a comprehensive and culturally appropriate social marketing project which aimed to encourage smokers to quit smoking. The project also supported quit attempts and promoted denormalisation of smoking.<bold>Methods: </bold>The project was evaluated through baseline (n = 427) and follow-up (n = 611) surveys carried out face-to-face with Aboriginal and/or Torres Strait Islander participants 18 years and older recruited through convenience sampling at community events and venues during 2010-2011 and 2015.<bold>Results: </bold>The proportion of participants who had made one or more quit attempts increased significantly between baseline and follow-up surveys (54%, 101 out of 187; vs 64%, 189 out of 297; P < 0.05). Participants who had intended to quit within 6 months (AOR, 3.29; 95% CI 1.90-5.68; P < 0.01); and participants disagreeing with the statement "I don't mind if people smoke inside my home" (AOR, 1.74; 95% CI 1.06-2.84; P < 0.05) were significantly more likely to have made one or more quit attempts compared to the respective reference groups.<bold>Conclusion: </bold>Study findings demonstrate that the project was associated with increased quit attempts. Intention to quit and attitude were found to be the predictors of making a quit attempt. SO WHAT?: Many studies suggest the need to denormalise smoking; this study demonstrated both change in attitudes and an increase in quit attempts. It is recognised that many quit attempts may be needed for long-term smoking cessation. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10361073
- Volume :
- 31
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Health Promotion Journal of Australia
- Publication Type :
- Academic Journal
- Accession number :
- 141451125
- Full Text :
- https://doi.org/10.1002/hpja.251