Customer Perception Towards Organic Products: An Exploratory Study.

Organic products are obtained by processes which are friendly to the environment, by crop techniques that consider both the attributes of final product and production method. The consumption of organic food has increased in recent years as a result of its direct impact on consumer health, lifestyle and social convenience, as well as on the environment and sustainable development. The demand for organic products in India has been growing significantly during the last five years. Consumers are willing to pay more for organic products. This article investigates the customers' perception and attitude towards organic products. The data was collected from 200 respondents using questionnaire and analyzed by descriptive and inferential statistics. The findings revealed that the willingness of consumers to buy organic products is influenced by limited and erratic supply, higher price of products and very limited access and information. [ABSTRACT FROM AUTHOR]