Hanging in the Balance.

"It's a baseline conversation we're having with all clients because they know their clients are demanding this", says John Bricker, creative director of Gensler, one of the world's largest architectural firms. LVMH chairman and CEO Bernard Arnault cited her ecofriendly approach as a reason for his company's investment in her label last summer, after McCartney split from rival Kering. "We are convinced of the great long-term potential of her house", Arnault said in July, noting that he expects McCartney's focus on sustainability and ethical issues to help guide LVMH. Her responsibilities advising Arnault and LVMH's executive committee will go beyond implementing more sustainable materials, the company says, to advising broadly on potential initiatives. [Extracted from the article]