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Connecting on Creative.

Authors :
Breitstein, Joanna
Source :
Pharmaceutical Executive; Mar2003 Supp Handbook, p40-48, 9p
Publication Year :
2003

Abstract

Focuses on the aspect of client-agency partnership for the development of strategic advertising. Creation of a brand positioning statement that taps into what the brand should mean for customers in terms of benefit perception; Factors that would identify brand positioning statement; Significance of the marketing objective. INSET: Building Partnerships.

Subjects

Subjects :
ADVERTISING
PRODUCT management
MARKETING management
MARKETING
INDUSTRIAL management
SALES promotion

Details

Language :
English
ISSN :
02796570
Database :
Complementary Index
Journal :
Pharmaceutical Executive
Publication Type :
Periodical
Accession number :
14100044

Tools

Authors Abstract Subjects Details