Meat Giants Rush to Reassure Brazilians Amid Latest Scandal (3).

JBS, BRF launch massive media campaigns to stave off impact Food giants JBS SA and BRF SA took out full-page newspaper ads and paid for prime-time television spots to reassure consumers their meat is safe to eat after finding themselves at the center of Brazil's latest corruption probe. JBS has for years promoted its fresh beef brand Friboi through a widely popular campaign highlighting the company's meat is "100 percent inspected" and a "synonym for confidence.". [Extracted from the article]