UNDERSTANDING NEW PARADIGM IN MOBILITY: PERSPECTIVE OF DEVELOPING ECONOMIES.

Commercial carsharing service using apps is a new paradigm shift in mobility sector and also emerging as an effective sustainable solution in reducing number of vehicles on roads. Of lately, carsharing has been promoted by Petroleum Conservation and Research Association (PCRA) through advertisements, but these energy-saving efforts are not proving to be much effective. Further, it has been found that these agencies have been able to communicate the benefits of shared mobility through various awareness programmes, but this awareness is yet to be converted in pro-carsharing behavior (Malodia & Singla, 2016). Under this backdrop, there is a need to understand the perception of the commuters towards using commercial carsharing service to predict their intention to use it in near future. Hence, the objective of the present study is to identify the important factors influencing intention to use commercial carsharing system in India. A total of 291 commuters from India participated in survey for the current study. Finding of the study established that social influence and perceived usefulness are the prime factors influencing attitude, which further influence commuters’ intention to use commercial carsharing. The research also suggests that perceived ease of use has weak positive relationship with attitude towards intention to use commercial carsharing service. [ABSTRACT FROM AUTHOR]