New brand for recycled fibers.

Toray Industries, Inc., Tokyo/Japan, has launched a new commercial brand, called "&+", to underpin the start of full-fledged efforts to use fibers made by recycling used PET bottles. Toray is aiming to leverage this brand to foster PET bottle recycling and to help materialize a closed loop economy by offering high-value-added fiber derived from PET bottles. In the lead up to creating the brand, Toray developed techniques to manufacture an array of high-value-added, exceptionally white plastic bottle-derived fibers that incorporate traceability technology. [Extracted from the article]