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Producing global China: The Great Wall and Hollywood's cultivation of the PRC's global vision.

Authors :
Kokas, Aynne
Source :
Journal of Chinese Cinemas; Nov2019, Vol. 13 Issue 3, p215-227, 13p
Publication Year :
2019

Abstract

China's economic might in the film industry has transformed representation in Hollywood. This paper examines how the expanded role of the Chinese market, both in terms of audience size and financing, has both reasserted hegemonic Hollywood genre and talent selection and asserted hegemonic Chinese standards. This takes the form of more genre films, more conservative casting in terms of race and gender, and the privileging of mainstream political discourse in both the United States in China. Using the case of Zhang Yimou's 2016 martial arts monster film, The Great Wall, the article argues that the influence of the Chinese market on mainstream filmmaking reinforces, rather than challenges, the pressures shaping choices of financing, genre, and casting in Hollywood blockbusters.' [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
17508061
Volume :
13
Issue :
3
Database :
Complementary Index
Journal :
Journal of Chinese Cinemas
Publication Type :
Academic Journal
Accession number :
140068785
Full Text :
https://doi.org/10.1080/17508061.2019.1678485