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Producing global China: The Great Wall and Hollywood's cultivation of the PRC's global vision.
- Source :
- Journal of Chinese Cinemas; Nov2019, Vol. 13 Issue 3, p215-227, 13p
- Publication Year :
- 2019
-
Abstract
- China's economic might in the film industry has transformed representation in Hollywood. This paper examines how the expanded role of the Chinese market, both in terms of audience size and financing, has both reasserted hegemonic Hollywood genre and talent selection and asserted hegemonic Chinese standards. This takes the form of more genre films, more conservative casting in terms of race and gender, and the privileging of mainstream political discourse in both the United States in China. Using the case of Zhang Yimou's 2016 martial arts monster film, The Great Wall, the article argues that the influence of the Chinese market on mainstream filmmaking reinforces, rather than challenges, the pressures shaping choices of financing, genre, and casting in Hollywood blockbusters.' [ABSTRACT FROM AUTHOR]
- Subjects :
- FILM genres
CHINESE films
MARTIAL arts
MOTION picture industry
INFLUENCER marketing
Subjects
Details
- Language :
- English
- ISSN :
- 17508061
- Volume :
- 13
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Chinese Cinemas
- Publication Type :
- Academic Journal
- Accession number :
- 140068785
- Full Text :
- https://doi.org/10.1080/17508061.2019.1678485